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Marketing Research Association : ウィキペディア英語版 | Marketing Research Association
The Marketing Research Association (MRA) is a 501(c)(6) non-profit, membership trade association, incorporated in New York state. Members are companies that specialize in, or have departments that specialize in, market research, consumer opinion and related marketing intelligence. Individuals who are marketing research practitioners may also become members. Located in Washington D.C. the Marketing Research Association was founded in 1957. The MRA's chief product is membership. It is also active in advocating industry positions on legislative and regulatory issues. ==Membership== Membership principally includes access to a common code of conduct and set of best practices; industry-related news briefs and publications, including its trade-oriented magazine, Alert; invitation to MRA's annual conference and to meetings of its regional chapters; access to market research videos, online training seminars, papers and directories; access to professional certification; legislative updates; governmental advocacy; and access to an online jobs board. Annual membership dues are dependent on the applicant's company size and relationship to the marketing research industry. Some membership-only products are sold separately (i.e., not included in the annual membership fee). The organization says it has approximately 3,000 members.
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